how to brainstorm past the non-obvious

first thoughts. second thoughts. third thoughts.

Non-prescient

You cannot write the story beforehand.

not an exception

"first-ever" is rarely the case.

On Waking Up

Dream romances. Brief and quickly forgotten.

A/B testing

Far fewer calories, same great taste!

A/B testing

Same great taste with fewer calories!

Alexandra Kleeman

I miss technicolor.org it is broken.

JJ Abrams

I apologize for the lens flares!

IHoP

late night restaurant conversation with friends.